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OUR GUARANTEE

QUALITY - GUARANTEED

Quality is a relatively small word but it has a big meaning. We see it as an amalgamation of accuracy (getting the details absolutely right), completeness (getting all the right details), coverage (covering all the relevant organisations and contacts), recency (making sure the details are always up-to-date), deliverability (making sure the details enable your messages to reach the intended audience) and service (making sure our technology and team support you all the way). Our Service Agreement has clear, unambiguous contractual commitments to the following Key Performance Indicators.

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ACCURACY

Getting the details right the first time, every time. There’s a saying “don’t sweat the small stuff”. Well, we can’t agree. As far as we’re concerned, it’s all small stuff – accuracy is all about the small details (like spellings – who likes to see their name spelled incorrectly; like exact job titles – such details can be highly personal; like salutations – people are proud of their status such as Dr and wish to be addressed appropriately. We feel that we should sweat all of those small details, so we focus on all of them to make sure everything is as accurate and correct as it’s possible to be. Therefore, we’re confident to guarantee 95% accuracy.

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COMPLETENESS

Getting all the right details for every contact and every organisation. You want to know more than simply the basics about each organisation and each contact. For each contact, you want to know as much as possible, including email address, Direct Dial number, full job title, information on all responsibilities and roles, postal address, PA name/email/Direct Dial, etc.

For each organisation, you want to know size (sales revenue, employees, IT staff, #Servers, #PCs, #locations, #customers, comparative rankings), industry sector(s), HQ address/phone, parent/subsidiaries, etc. We take pains to gather all of these details each and every time – see our diagram of the scope of the information we provide.

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COVERAGE

Covering all the relevant organisations and contacts. You want to know that you can reach every organisation and every key decision maker/influencer within them. Our methodology is designed to achieve exactly that. Since we constantly scan for additional organisations that fit the enterprise sector criteria (see i-4business overview) and painstakingly research each one, we can guarantee that we have that coverage. Equally, we are constantly searching for additional key personnel through a variety of media, we can guarantee that coverage.

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RECENCY

Making sure the details are always up-to-date. We contractually guarantee that all contact information is researched again at least twice per year and some contacts will be revisited far more often than that. We contractually guarantee that all company information will be updated every year in line with fiscal year-ends.

DELIVERABILITY

DELIVERABILITY

Making sure the details enable your messages reach the intended audience. We take pains to gather all the important details: postal address, email address, Direct Dial, PA’s email address and Direct Dial. Our guarantee is for 95% deliverability AND we guarantee any delivery errors will be corrected within agreed deadlines.

SERVICE

SERVICE

Making sure our technology and team support you all the way. Our guaranteed uptime is 99%. And we guarantee to provide a diagnosis and solution to any problems within tightly defined limits.

THAT ALL ADDS UP TO A UNIQUE COMMITMENT

THAT ALL ADDS UP TO A UNIQUE COMMITMENT

Genuinely, we know of no other intelligence provider that offers the level of guarantee available with i-4business

COMMITMENTS?

HOW CAN WE BE CONFIDENT THAT WE CAN MEET THESE COMMITMENTS?

There are several reasons:

  • we are totally focused - we do 1 thing and 1 thing only – maintain and deliver the i-4business intelligence solution
  • we are obsessed with quality – our team is not judged on numbers but on accuracy, completeness and compliance with our unique methodology
  • we trust our team – they are well-trained, well-managed and committed
  • our team are all native-speakers for the relevant country being researched
  • our team are all full-time, permanent employees, working as a team in our HQ
  • we care - we recognise that, when you use our information to drive your campaigns, the audience judges you, not us, re any inaccuracies – we carry that responsibility willingly
  • we understand marketing and the need to make your communication relevant to the audience
  • we therefore appreciate the necessity for accuracy so that only the right people are included in your campaign and that ALL of the right people are included – again, we accept that responsibility willingly

For full details of the methodology we employ to achieve this quality, click here.