i-4b vs. Cognism: Which is better?

i4business vs. Cognism

The i-4business database was developed and tailored specifically for B2B organisations. Our data is used throughout Europe, helping sales and marketing teams successfully drive pipeline.

Customers choose i-4business over Cognism because:

• We own all our data and have a greater depth of job roles.

• We're the only data provider with an in-house research team of native speakers.

• Our fully transparent process means our data is the most GDPR compliant data available. 

• We have greater coverage and a lot more experience across Europe.

• Only our data accuracy is guaranteed  with clear contractual commitments to the quality.

• Only we offer a FREE 30-Day Trial.

Why is i-4business better than Cognism?

Where do i-4b and Cognism get their data?

i4b logo
  • We own all our own data. We’re not aggregators and we buy no data from external sources.

  • Our research team is full-time employed by us and UK-based. All researchers are native speakers.

  • Our data is collected in the proper way to ensure compliance, accuracy and quality.

  • 3-month training and ongoing monitoring of researchers for quality control. Automated systems to help highlight errors, omissions, or inconsistencies.

  • We don’t use 3rd parties, forbidden tactics, or rely on tech.

  • Data compliance, quality and accuracy is guaranteed in SLAs.
Cognism Logo
  • Collected from 125 data sources.
    • LinkedIn
    • Open sources – websites, press articles & other online media
    • Closed sources such as Crunchbase & other third-party vendors.
  • Effectively perpetual use of data due to credit system. Causes:
    • High bounce rates
    • Non-compliance
    • Loss of reputation.

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See the i-4business B2B data platform in action to find out for yourself why we're better than our competitors.

How compliant is the data from i-4business and Cognism?

i4b logo
  • Data subjects are fully informed how their data will be processed & with whom specifically, we will share that data with.

  • ALL clients receive any opt-outs every week, ensuring clients are abiding by the data subjects' marketing preferences.
Cognism Logo
  • No control over compliance of data purchased from 3rd parties.
  • Data processed on grounds of “legitimate interest,” NOT consent.
  • No alert when a contact opts out of the database. This can lead to non-compliant and ineffective marketing campaigns.
  • There is a global opt-out API that you can access but NO automated change notifications. This means you effectively have to cleanse the data yourself.
  • Their GDPR documents state that it is up to YOU the client to guarantee compliance before using the data for direct marketing. 
  • Data is cleansed against the TPS/CTPS service.
  • You can download the data in one-off lists but you will NOT be notified of any changes.

Get 30 Days FREE access to our database to evaluate it for yourself!

How do the user interfaces of the i-4business and Cognism platforms stack up?

i4b logo
  • Cloud based, on-demand resource.
  • Users love our friendly, intuitive UI.
  • Built specifically to meet the identified requirements of B2B sales and marketing campaigns.
  • Unlimited search/browse/navigate via uniquely comprehensive search capability.
  • Unlimited query and download of precisely targeted campaign list.
  • Unlimited use of the downloaded campaign lists for no additional fees
  • Fully customisable implementation – e.g. categorisations, etc
  • Campaign list & history management
Cognism Logo
  • Subject to glitches and slow load/run times especially when interacting with the plugin and generating large lists for the exportig process.
  • Some users have commented about the slow and clunky UI.
  • Users report the interface being confusing when switching from contact to company search.
  • The Cognism extension covers the basics, but it can be buggy and not user-friendly.
  • Process to flag bad data is not smooth and requires a lot of effort from users.
  • The complex UI can be a challenging for new users. 

Got a question?

Talk to us today to find out more about the i-4business EMEA B2B data platform

Comparing the cost of i-4business and Cognism

i4b logo
  • Simple subscription service.
  • Competitive and transparent pricing for different levels of data access to suit your business requirements.

  • Flexible payment terms (typically monthly but quarterly and annual payment plans are available).

  • No additional fees.

Cognism Logo
  • Starting price is high compared to similar products and cost gets even higher if you’re looking for better data & insights.

  • 12 or 24-month contract required on sign-up.

  • Pricing works on credit-based system. You purchase credits and redeem them against the contacts that you want. If a contact opts out, you don't get your credit back.

  • Your credits refresh every month and credits from previous months rollover effectively giving perpetual use of the data (see above for problems this causes).

Can you try before you commit with i-4b and Cognism?

i4b logo

Free 30-Day Trial to access our data for free. You’ll get 30 days full access to our entire EMEA database to look up as many contacts and companies as you want. No credit card is required.

Cognism Logo

Cognism only offer a sales-led trial (customers must agree to demo to receive the data) with 25 free contacts to evaluate the data. Customers must then commit to an expensive, long-term contract.

Why not take a look at
i-4business right away?

Here’s a FREE 30-Day Trial for you!

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CA Technologies Logo

"I have been using the i-4Business database at the last four organisations I have worked at. Why? Because they are one of very few agencies who provide the right business and IT influencers and decision makers across EMEA. I know I can trust their data, and there are not many providers of data for whom I can say that!”

Ikram Ghani

This analysis is based on information provided to us as of 14/8/23 (E & OE).