Lead Generation Services
Think of it as the logical follow-on from our data, it’s the conduit between buying data and generating sales. Our innovative lead generation team adopts a strategic and focused approach based on a proven methodology to deliver qualified leads based on your pre-defined customer type.
Content Syndication
Use our Content Syndication services to engage with a very targeted, relevant B2B senior prospect audience based on your pre-defined customer type and attract those showing positive signs of intent towards your products or solutions.
Content Syndication adds value to your continued marketing campaigns to help build out your future pipeline.
Content Creation
If you need any marketing material produced we can provide a range of custom, targeted marketing communications assets for your business.
White papers, Video Content, Social Graphics, Email Creative, Infographics, e-Books, as well as as flyers, brochures, and banner adverts to support awareness, evaluation, and conversion through the sales funnel.
Webinar Registrations
If you are planning a webinar and want to ensure optimum attendance then you can utilise our network to boost a message that produces maximum exposure for your brand using our Webinar Registrations service.
By boosting the volume of relevant prospects invited to attend your webinar you'll then see an increase in not only your attendance numbers but critically in the engagement with your marketing messages. You can target by industry, job role, or even interest.
Emailers
If you are planning on using email marketing we can help design, build and deliver a consistent marketing message, brand-compliant HTML email series, and delivery with a full analytical report.
Whether that's creating the email from scratch or using images and text you already have available. Alternatively, if you already have an html emailer created then we can take your emailer and send it to new audiences for you. We also provide insight reporting on the results.
Social Media
If you want to increase awareness with prospects using social media networks our creative team can write the posts and create the graphics then we'll broadcast those posts for you to your pre-defined target customer type. You can target by industry, job role, or even interest. We can help you reach in-market people who are showing interest in your segment and intent-driven behaviours.
Sponsored Articles
If you have a unique thought leadership message and want to promote it then we can help get your message and campaign out there. Our copywriters will take your brief, write the article, and once approved we'll then publish it on our publication platform Top Business Tech. As the go-to B2B publication for technology news and insights, this puts your message in front of over 1 million engaged subscribers.
How we generate your leads
We use numerous sources to identify key prospects and decision-makers including website traffic, online sources where people of interest visit, and trade press sources. We also follow and monitor relevant social media profiles so we know what’s happening in your marketplace, and with key contacts. We use this to develop the rest of the sales funnel and the marketing strategy. We manage every stage of a prospect lifecycle from top to middle, to bottom of the funnel.
Awareness
We make prospects aware of your offer through the use of tools such as:
Evaluation
Then we help them evaluate your offer with content such as:
Conversion
Then we help them convert prospects into warm leads ready for your sales team to close. We do this by providing:
B2B Lead Profiling
Throughout this entire process, our research team will be making regular telephone calls to validate the information and gather more data. The technical team will monitor and evaluate all current prospects until the point where they are ready for your sales team to make contact.
We can also offer bespoke research strategies and use AI to complement our people and the core data they gather.
Other B2B Lead Generation Services
Aside from this primary process we can also provide the following as part of our B2B lead generation service.
Tailored engagement with your prospects of interest
- Flag leads or projects of interest/importance
- We’ll then prioritise engagement with a more tailored approach eg targeting social networks like LinkedIn.
Track your companies of interest
Summary – An overview of company information. See the prospect status, contacts, tech install. The latest news and events all at a glance, along with key details.
Contacts – See which contacts are key decision makers and their roles within the company. Quick links make it possible to see other important information
Details – Key details surrounding the qualification of the lead, including custom profiling information
BANT Profiling - Get access to MQLs with Budget, Authority, Need and Timeframe qualification
Tech Install – Get detailed information on the technology being used. You can even build custom tech install requirements
Surge Information – Content consumption ratings will show you who is a hot prospect and interested in products or services similar to what you offer
MDF and Partner Programs – Build custom partner programs to ensure MDF funding is spent effectively. Craft all the custom content, then execute fully trackable campaigns to ensure ROI
Lead Sheets and Buyer Journeys – Access to traceable buyer journeys and KPIs for full level of visibility on the campaigns
Nurture your key contacts
- Full accountability for all research and nurturing of companies and prospects.
- Only leads that meet the pre-agreed lead criteria to ensure your sales team are always focused on the best, most genuine opportunities
- Effective multi-channel marketing approach with paid search, display adverts, social adverts and video adverts. Alongside this, we provide email campaigns, landing pages, bespoke content, retargeted marketing, ABM and more.