Tim Stevens
Monday, January 17, 2022

The Most Essential New Year's resolution for your business!

Over time, if left unchecked, just like everything else in life, your data can go downhill and impact your overall performance on a broad scale.

A lot of people make new year’s resolutions, do dry January, or simply seek to reset themselves at the turn of the year to improve their health and their results when it comes to achieving personal goals.



It’s no different for your business. You need to audit certain aspects regularly to make sure they’re performing at their best. Sometimes you need to reset things in your business too. Your data is something that you need to regularly keep an eye on.


Keep your data fit and healthy

Studies have shown that less than 25% of people stay committed to their new year’s resolutions after just 30 days, and only 8% accomplish them. That’s a failure rate of 92%. You can’t allow these kinds of results for your business, so you need to get to work on managing your data.

On average sales teams lose 560 hours per year because of bad data.

Bad data costs companies an estimated 30% or more of their revenue. Keeping your data up to date is essential.

segmentation targeting data

Going a step further

When you’re keeping yourself fit for the new year, getting those steps in is vital. The same is true when it comes to managing your data. The more work you put in, the better the outcome of your sales campaigns.

Always ensure your contact data is complete. Complete data allows you to personalise your campaigns which improves open rates, achieves higher CTRs, and better customer satisfaction.

In fact, a recent Dun & Bradstreet report revealed 20% of businesses lost customers because of inaccurate and incomplete data sets.

You should also consider segmenting your data to enable more specific targeting.

The number of global e-mail users is set to grow to 4.48 billion users in 2024. (Statista, 2020) but although many businesses have tried to compensate for in-person and telephone sales through digital content and channels the end result has been that buyers are feeling inundated with messaging that lacks context and relevance.

That's why we'd recommend you niche down your audience and fine-tune your content to match their needs. Segmented email campaigns have open rates over 14% higher than non-segmented campaigns. Marketers who used segmented campaigns noted as much as a 760% increase in revenue.


The first step: audit your data

Before you start your next campaign we would highly recommend a data audit if you haven’t completed one in a while.

It’s important to regularly review the age of your contact data because on average 35% of contacts are no longer accurate in static databases.

Do you need help knowing where to start or want some assistance?

i4b How Fit Is Your Data v2.jpg

We can help you with a data fitness test or you can use our data comparison tool to make sure your data is fit for use and to see how effective it’s likely to be this year.


Access new data

Once you’ve cleansed your existing database you need to consider whether that’s still a satisfactory audience or whether you need some new data to target.

To help we’re offering you access to our entire database for free.

You can now try our service without commitment by taking advantage of our offer of a 30-day free data account.

·       Zero costs, free access for 30 days with no credit card details required

·        Unlimited downloads for up to 1000 accounts from your chosen target market 

·        No limits on number/type of campaigns in which data is used

·        Cancel anytime within first 30 days with no penalties or notice period

·        300 verticals

·        Enterprise and public sector organisations

·        Data guarantees for accuracy, completeness, and recency

·       Instant 24/7 access to real-time data

Find out more by calling our expert team on 01252 367400, emailing support@i4b.com, or completing our contact form.

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