Tim Stevens
Wednesday, April 27, 2022

The Top 7 Tools to be Compliant With Data Processing

Did you know the total of all GDPR fines levied in Q3 2021 hit nearly €1 billion? What can you do to mitigate the risk of fines?

1) Regularly weed out bad data,

2) if you acquire data, use the best quality sources,

3) keep your staff well trained, and

4) use tools which support data protection compliance.

Here is our pick of the top 7 tools that could help your data processing compliance; tools that will also substantially improve the effectiveness of your marketing campaigns.

The Difference Between Marketing & Lead Generation

Email Verification: ZeroBounce

ZeroBounce is an accurate, fast and secure email validation service.

Bounces, spam complaints, and low open rates are all signs that you need to clean your email list. Run it through the bulk email verifier from ZeroBounce and remove poor-quality contacts, reduce bounces, and boost your metrics.

Data: i-4business and Sales Intel (USA)

i-4business are specialists in providing high quality enterprise B2B data that comes with a guarantee of quality. Developed and tailored specifically for technology vendors, the i-4business database is the only international marketing database researched totally in-house by native speakers. It enables you to instantly access every key decision maker and influencer within every enterprise organisation across EMEA.

If you’re operating in the US, Sales Intel are a great option. Like i-4business, Sales Intel provide accurate, human-verified data that’s gathered by their world-class in-house research team. The team calls direct dial and mobile phone numbers, they send emails, and check everything is accurate and verified.

Related article: 20 Questions to Ask When Buying B2B Data

TPS checks: Selectabase

EasyCheck from Selectabase is a simple to use and instant TPS and CTPS checker to help you stay PECR and GDPR compliant. Calling a telephone number registered with the Telephone Preference Service (TPS) for consumers, or Corporate Telephone Preference Service (CTPS) for companies, can lead to you facing legal action and fines, so it’s important to screen your data using a tool like EasyCheck.

Campaign Relevance: MX:Monitor

MX:Monitor analyses your marketing communications for coherent and relevant content, good user experience, and data privacy compliance.  By deploying virtual contacts into your marketing databases, and monitoring communication and engagement with those contacts, MX:Monitor can give you powerful insight into the effectiveness of your email marketing campaigns. This insight will help you fine-tune your buyer journey and increase conversions.

Security Training: KnowBe4 

KnowBe4 is the world’s largest integrated platform for security awareness training. Different size organisations cope with different problems, but all have employees that are the weak link in their IT security. Training is vital at all levels and the training you need will depend on your individual business. KnowBe4 can recommend the best course of action for you. Their mission is simple: KnowBe4 enables your employees to make smarter security decisions, every day.

Data processing/comparison: ClearCrypt

ClearCrypt identifies how two datasets overlap in a secure and compliant way. This innovative and pragmatic tool allows secure, quick and simple comparisons of personal data.

ClearCrypt converts lists of email addresses into anonymised ‘digiprints.’ One set of digiprints is compared to another set of digiprints and a report is created to show how many records overlap. One of the parties can then identify the records in the overlap.

You can use ClearCrypt to:

  • Compare: encrypted comparison of data between two organisations
  • Exclude: find out what data your customer already has and exclude it
  • Suppress: securely provide your data suppression list to a third party
  • Target: quickly discover the overlap in data between you and your partner/channel network

Secure CRM/Marketing Automation Tool: Hubspot

To bring everything together you need a secure CRM that can also deliver all the sales and marketing features that you need. We recommend Hubspot, but of course there are other options.

We like Hubspot because it’s simple for the entire organisation to use and has all the features we need at our disposal – such as lead generation tools, marketing automation tools and analytics.

Being a good fit for your organisation is vital when deciding on a CRM provider. In relation to security for example, it’s important to have a range of different access levels for different employees. Your CRM admins should restrict download access within the organisation to limit the number of people that can download data. We see lots of issues where users of organisations have downloaded databases and taken them to new organisations when moving jobs. Limit access for each person so that they only have access to what they need to do their job.

Want to know more?

Hopefully this has helped you see that there are plenty of tools out there that not only help with security and compliance, but they can boost your sales and marketing performance too.

If you want to know more about how we can help with data, contact the team on 01252 367400 or enquire here.

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