Salespeople are motivated by money and closing the deal. Finance teams are motivated by overall financial health. The…
Be compliant with data processing and improve your marketing with these 7 tools.
How can poor data affect campaign results? We’ve stressed elsewhere the importance of clean data. Here, we look at the…
What sets i-4business apart from our competitors? When choosing a data provider there’s some key things to consider…
Explore the differences between lead generation and marketing campaigns and the different results you can expect.
With numerous B2B data providers in the marketplace we’ve created this piece to help you make an informed choice.
Did you know that 40% of people won’t buy from you if you’re not communicating to them in their native language?
Human error causes a lot of avoidable data breaches. Here we look at how you can protect yourself and your data.
New year, new data? You need to audit your database regularly, and new year marks a great time to make that resolution.
When you’re processing personal data it’s important to know the rules around what you can and can’t do.
We look at what’s happened in the marketing and data world in 2021 and look at expected trends for 2022.
Did you see us at the B2B Marketing Expo? Here’s an overview of what happened at the show and our verdict.
Adventures of Data Dave! A Christmas Wish. Can our superhero save Christmas for marketing manager, Rob?
Introducing the Adventures of Data Dave! Can our superhero manage to save the day this Halloween?
Here we compare our offering against that of Cognism so you can make an informed choice.
We’re exhibiting at the B2B Marketing Expo at ExCel London on 16th-17th November. Come and see us.
Here we look at competitor ZoomInfo. How they operate and how they compare to us.
Here we look at Lusha, how they operate and how they compare to us. It’s important to know your data provider.
Can data continue to flow freely between the EU and the UK? Here’s an update on the adequacy decisions.
Content syndication allows you to boost your content’s performance in a bid to increase traffic and new leads.
What is influencer marketing, how could you use it for your business, and how will it affect your marketing plan?
The importance of targeting and segmenting data to get the most out of all your future email marketing.
i-4business launch new lead generation service. Get more out of our high-quality data with warm leads delivered too.
It’s our 25th anniversary and to recognise this we want to thank all our customers and employees, past and present.
What is word of mouth marketing and why is it so important? Here we discuss it and how we used it to build i-4business.
Our data is only as good as our people. Discover how our different teams operate in order to produce our data. Get to…
Here’s 5 innovative new ways you can use video in your marketing that you won’t have previously considered.
What’s more important, content or data? Find out here along with more top tips on how to use both effectively.
There’s been a big step forward towards implementation of the new ePrivacy Regulation (ePR), here is the latest.
Can you still transfer personal data between the EU and the UK post-Brexit? Here’s all you need to know.
Struggling to keep the family entertained during the lockdown? Here’s some new things to try at home.
Here we look at measuring true email marketing performance by looking deeper into impact not just basic metrics.
Here we explore the fundamental shifts in marketing in 2020 and the lessons that you can take forward.
Struggling to stay busy during the new restrictions? Here’s some new activities that you can try at home.
Physical events such as exhibitions and conferences have always played a key role in lead generation in the technology…
These are the most common mistakes people make with email marketing and how you can avoid them.
Our top 10 tips for a successful marketing campaign. Applicable for any business to succeed in marketing.
How to improve your email marketing results. Here are our top tips to boost all your future campaigns.
We bring you our ultimate checklist for buying a database. Before you invest in data, make sure it meets this criteria.
Here we look at how data can boost your post-pandemic recovery and why it’s crucial to continue marketing at scale
Data sharing must be aligned with your company’s ethics, business values and priorities, while everyone across an…
Voice assistants such as Siri and Alexa have become commonplace parts of our daily lives, while Alexa for Business began…
Email is the most popular form of marketing. When purchasing data, email is always the number one item people look for,…
EU privacy rules are the strictest in the world – now other countries are following suit. When the EU’s General Data…
If you’re sending out regular marketing emails which seem to be well received and popular, but which don’t have a…
In May 2018, the way businesses handle and process personal and sensitive data was overhauled with new Europe-wide…
At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with…
Introducing our new direct mail facility – a first-class service!
As this strange period of lockdown continues, daily…
Tim Stevens
Mar 20, 2020, 7:51 AM
COVID-19: Isolate yourself from the Virus, NOT your Target Audience
No better time to communicate with your target audience, as they have more time to consume your content. Fuel your comms…
Brexit, or the first part of it, finally happened on January 31st. And, love it or loathe it, it’s certainly a…
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