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What is word of mouth marketing and why is it so important? Here we discuss it and how we used it to build i-4business.
Our data is only as good as our people. Discover how our different teams operate in order to produce our data. Get to…
Here’s 5 innovative new ways you can use video in your marketing that you won’t have previously considered.
What’s more important, content or data? Find out here along with more top tips on how to use both effectively.
There’s been a big step forward towards implementation of the new ePrivacy Regulation (ePR), here is the latest.
Can you still transfer personal data between the EU and the UK post-Brexit? Here’s all you need to know.
Struggling to keep the family entertained during the lockdown? Here’s some new things to try at home.
Here we look at measuring true email marketing performance by looking deeper into impact not just basic metrics.
Here we explore the fundamental shifts in marketing in 2020 and the lessons that you can take forward.
Struggling to stay busy during the new restrictions? Here’s some new activities that you can try at home.
Physical events such as exhibitions and conferences have always played a key role in lead generation in the technology…
These are the most common mistakes people make with email marketing and how you can avoid them.
Our top 10 tips for a successful marketing campaign. Applicable for any business to succeed in marketing.
How to improve your email marketing results. Here are our top tips to boost all your future campaigns.
We bring you our ultimate checklist for buying a database. Before you invest in data, make sure it meets this criteria.
Here we look at how data can boost your post-pandemic recovery and why it’s crucial to continue marketing at scale
Data sharing must be aligned with your company’s ethics, business values and priorities, while everyone across an…
Voice assistants such as Siri and Alexa have become commonplace parts of our daily lives, while Alexa for Business began…
Email is the most popular form of marketing. When purchasing data, email is always the number one item people look for,…
EU privacy rules are the strictest in the world – now other countries are following suit. When the EU’s General Data…
If you’re sending out regular marketing emails which seem to be well received and popular, but which don’t have a…
In May 2018, the way businesses handle and process personal and sensitive data was overhauled with new Europe-wide…
At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with…
How can poor data affect campaign results? We’ve stressed elsewhere the importance of clean data. Here, we look at the…
Introducing our new direct mail facility – a first-class service!
As this strange period of lockdown continues, daily…
Tim Stevens
Mar 20, 2020, 7:51 AM
COVID-19: Isolate yourself from the Virus, NOT your Target Audience
No better time to communicate with your target audience, as they have more time to consume your content. Fuel your comms…
Brexit, or the first part of it, finally happened on January 31st. And, love it or loathe it, it’s certainly a…
We’re delighted to announce the release of a brand new instance of the i-4business Database Portal.
B2B tech buyers carry a degree of mystery unlike any other. Will they expect dazzling product demos? Whitepapers and…
Data governance, competition, sales, privacy – there are significant challenges for B2B tech vendors. New concepts,…
The annual ritual of writing Christmas cards is fast approaching, and you’ll no doubt be going through your real or…
What is PECR? The current Privacy and Electronic Communications Regulation (PECR) covers marketing emails, texts and…
Salespeople are motivated by money and closing the deal. Finance teams are motivated by overall financial health. The…
It might seem a little premature to be shouting ‘Christmas’, however, if you want to conclude 2019 on a high, it…
Gartner recently released its list of top 100 tech vendors. The list reads like a who’s who of friends and family, so…
Low click rates? Unopened emails? Executing successful marketing campaigns is a tricky business. You know you need to…
Every business needs a strong base of customers and to be continually speaking with and attracting more customers. That…
Sales data plays a fundamental role in every aspect of business. It steers decision making, helps you manage customer…
Whether you are a global corporation or an ambitious start-up, how you market your business domestically and overseas…
Integrating your data means turning it into something useful and productive. It makes the data work for you, in the way…
The deadline for the UK to leave the EU draws near. Many companies are rightfully concerned about the impact of Britain…
The Perfect Prospect. Successful sales people thrive when connected with the right person and company. Carefully…
Sales and marketing working together as one is by no means a new concept, but for many businesses this crucial…
One of the main reasons GDPR was created was to encourage more companies to be transparent to their data subjects. And…
The GDPR comes into effect on 25th May 2018. It affects all businesses that hold personal data from a B2B or B2C…
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