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Tim Stevens
May 26, 2022, 12:58 PM

How much is bad data costing your business?

Salespeople are motivated by money and closing the deal. Finance teams are motivated by overall financial health. The…
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Tim Stevens
Apr 27, 2022, 9:30 AM

The Top 7 Tools to be Compliant With Data Processing

Be compliant with data processing and improve your marketing with these 7 tools.
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How can poor data affect campaign results? We’ve stressed elsewhere the importance of clean data. Here, we look at the…
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What sets i-4business apart from our competitors? When choosing a data provider there’s some key things to consider…
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Tim Stevens
Mar 30, 2022, 9:30 AM

The Difference Between Marketing & Lead Generation

Explore the differences between lead generation and marketing campaigns and the different results you can expect.
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Tim Stevens
Feb 28, 2022, 9:30 AM

20 Questions to Ask When Buying B2B Data

With numerous B2B data providers in the marketplace we’ve created this piece to help you make an informed choice.
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Tim Stevens
Feb 21, 2022, 9:30 AM

The Importance of Using Native Language

Did you know that 40% of people won’t buy from you if you’re not communicating to them in their native language?
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Tim Stevens
Jan 26, 2022, 9:30 AM

The Impact of Human Error on Data Security Breaches

Human error causes a lot of avoidable data breaches. Here we look at how you can protect yourself and your data.
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New year, new data? You need to audit your database regularly, and new year marks a great time to make that resolution.
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Tim Stevens
Dec 17, 2021, 9:30 AM

An Introduction to Data Processing Compliance

When you’re processing personal data it’s important to know the rules around what you can and can’t do.
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Tim Stevens
Dec 13, 2021, 9:30 AM

2021 Summary and What’s to Come

We look at what’s happened in the marketing and data world in 2021 and look at expected trends for 2022.
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Tim Stevens
Nov 23, 2021, 9:30 AM

Did You See Us at the B2B Marketing Expo?

Did you see us at the B2B Marketing Expo? Here’s an overview of what happened at the show and our verdict.
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Tim Stevens
Nov 10, 2021, 9:30 AM

Adventures of Data Dave! A Christmas Wish

Adventures of Data Dave! A Christmas Wish. Can our superhero save Christmas for marketing manager, Rob?
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Tim Stevens
Oct 27, 2021, 9:30 AM

Adventures of Data Dave! A Horror Story

Introducing the Adventures of Data Dave! Can our superhero manage to save the day this Halloween?
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Tim Stevens
Oct 19, 2021, 9:30 AM

i-4business vs Cognism - Comparison

Here we compare our offering against that of Cognism so you can make an informed choice.
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Tim Stevens
Oct 4, 2021, 9:30 AM

Join Us at the B2B Marketing Expo!

We’re exhibiting at the B2B Marketing Expo at ExCel London on 16th-17th November. Come and see us.
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Tim Stevens
Sep 29, 2021, 9:30 AM

Comparison: i-4business vs ZoomInfo

Here we look at competitor ZoomInfo. How they operate and how they compare to us.
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Tim Stevens
Sep 14, 2021, 9:30 AM

Comparison: i-4business vs Lusha

Here we look at Lusha, how they operate and how they compare to us. It’s important to know your data provider.
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Can data continue to flow freely between the EU and the UK? Here’s an update on the adequacy decisions.
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Tim Stevens
Jul 29, 2021, 9:30 AM

The Power of Content Syndication

Content syndication allows you to boost your content’s performance in a bid to increase traffic and new leads.
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Tim Stevens
Jun 30, 2021, 9:30 AM

What is Influencer Marketing?

What is influencer marketing, how could you use it for your business, and how will it affect your marketing plan?
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Tim Stevens
Jun 16, 2021, 9:30 AM

The Importance of Targeting & Segmenting Data

The importance of targeting and segmenting data to get the most out of all your future email marketing.
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Tim Stevens
May 28, 2021, 9:30 AM

i-4business Launch New Lead Generation Service

i-4business launch new lead generation service. Get more out of our high-quality data with warm leads delivered too.
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Tim Stevens
May 19, 2021, 9:30 AM

25-Year Anniversary & Thank You

It’s our 25th anniversary and to recognise this we want to thank all our customers and employees, past and present.
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Tim Stevens
Apr 30, 2021, 9:30 AM

Word of Mouth Marketing: Why It’s So Important

What is word of mouth marketing and why is it so important? Here we discuss it and how we used it to build i-4business.
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Tim Stevens
Apr 21, 2021, 9:30 AM

The Role of the Researcher: How We Own Our Data

Our data is only as good as our people. Discover how our different teams operate in order to produce our data. Get to…
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Tim Stevens
Mar 30, 2021, 9:51 AM

5 tips on how to stand out using video marketing

Here’s 5 innovative new ways you can use video in your marketing that you won’t have previously considered.
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Tim Stevens
Mar 19, 2021, 12:51 AM

Content vs Data: What’s Most Important?

What’s more important, content or data? Find out here along with more top tips on how to use both effectively.
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There’s been a big step forward towards implementation of the new ePrivacy Regulation (ePR), here is the latest.
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Tim Stevens
Feb 15, 2021, 9:51 AM

Transferring Data Across Borders Post-Brexit?

Can you still transfer personal data between the EU and the UK post-Brexit? Here’s all you need to know.
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Tim Stevens
Jan 28, 2021, 8:51 AM

Keeping Children Entertained During Lockdown

Struggling to keep the family entertained during the lockdown? Here’s some new things to try at home.
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Tim Stevens
Jan 13, 2021, 8:51 AM

Measuring Your True Email Marketing Performance

Here we look at measuring true email marketing performance by looking deeper into impact not just basic metrics.
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Tim Stevens
Dec 22, 2020, 8:51 AM

Marketing Lessons From 2020

Here we explore the fundamental shifts in marketing in 2020 and the lessons that you can take forward.
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Struggling to stay busy during the new restrictions? Here’s some new activities that you can try at home.
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Tim Stevens
Nov 18, 2020, 1:41 PM

It’s Time to Fill Your Events Lead Generation Gap

Physical events such as exhibitions and conferences have always played a key role in lead generation in the technology…
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These are the most common mistakes people make with email marketing and how you can avoid them.
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Tim Stevens
Aug 13, 2020, 8:51 AM

Our Top 10 Tips for a Successful Marketing Campaign

Our top 10 tips for a successful marketing campaign. Applicable for any business to succeed in marketing.
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Tim Stevens
Jul 29, 2020, 8:51 AM

How to Improve Your Email Marketing Results

How to improve your email marketing results. Here are our top tips to boost all your future campaigns.
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Tim Stevens
Jul 13, 2020, 8:51 AM

The Ultimate Checklist for Buying a Database

We bring you our ultimate checklist for buying a database. Before you invest in data, make sure it meets this criteria.
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Tim Stevens
Jun 23, 2020, 8:51 AM

How Data Can Boost Your Post-Pandemic Recovery

Here we look at how data can boost your post-pandemic recovery and why it’s crucial to continue marketing at scale
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Tim Stevens
Jun 12, 2020, 8:51 AM

How ethical is your Data?

Data sharing must be aligned with your company’s ethics, business values and priorities, while everyone across an…
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Voice assistants such as Siri and Alexa have become commonplace parts of our daily lives, while Alexa for Business began…
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Tim Stevens
May 22, 2020, 8:51 AM

Common Mistakes of Email Data

Email is the most popular form of marketing. When purchasing data, email is always the number one item people look for,…
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Tim Stevens
May 15, 2020, 12:39 PM

The Global Expansion of Data Privacy Rules

EU privacy rules are the strictest in the world – now other countries are following suit. When the EU’s General Data…
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If you’re sending out regular marketing emails which seem to be well received and popular, but which don’t have a…
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Tim Stevens
May 13, 2020, 4:26 PM

GDPR 2 Years on: How will Brexit affect it?

In May 2018, the way businesses handle and process personal and sensitive data was overhauled with new Europe-wide…
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Tim Stevens
May 6, 2020, 8:51 AM

Preparing for life Post Lockdown

At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with…
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Tim Stevens
Apr 16, 2020, 9:51 AM

The Importance of Direct Mail Post Covid19

Introducing our new direct mail facility – a first-class service! As this strange period of lockdown continues, daily…
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No better time to communicate with your target audience, as they have more time to consume your content. Fuel your comms…
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Tim Stevens
Feb 3, 2020, 8:51 AM

4 ways to get more out of your data in Europe

Brexit, or the first part of it, finally happened on January 31st. And, love it or loathe it, it’s certainly a…