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Tim Stevens
Aug 31, 2022, 9:30 AM

Right of Access: Who is Using Your Data?

Do you know exactly who your information is being sold to, and your rights? Here we look into right of access in detail.
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The most common mistakes people make with email marketing campaigns and the best ways to avoid them.
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Tim Stevens
Jul 12, 2022, 9:30 AM

What's New in Data Protection?

Get up to date with all the recent, important data protection changes here.
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Tim Stevens
Jun 15, 2022, 2:00 PM

4 Ways To More Effectively Reach your Target Market

Low click rates? Unopened emails? Executing successful marketing campaigns is a tricky business. You know you need to…
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Tim Stevens
May 26, 2022, 12:58 PM

How much is bad data costing your business?

Salespeople are motivated by money and closing the deal. Finance teams are motivated by overall financial health. The…
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Tim Stevens
Apr 27, 2022, 9:30 AM

The Top 7 Tools to be Compliant With Data Processing

Be compliant with data processing and improve your marketing with these 7 tools.
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How can poor data affect campaign results? We’ve stressed elsewhere the importance of clean data. Here, we look at the…
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What sets i-4business apart from our competitors? When choosing a data provider there’s some key things to consider…
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Tim Stevens
Mar 30, 2022, 9:30 AM

The Difference Between Marketing & Lead Generation

Explore the differences between lead generation and marketing campaigns and the different results you can expect.
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Tim Stevens
Feb 28, 2022, 9:30 AM

20 Questions to Ask When Buying B2B Data

With numerous B2B data providers in the marketplace we’ve created this piece to help you make an informed choice.
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Tim Stevens
Feb 21, 2022, 9:30 AM

The Importance of Using Native Language

Did you know that 40% of people won’t buy from you if you’re not communicating to them in their native language?
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Tim Stevens
Jan 26, 2022, 9:30 AM

The Impact of Human Error on Data Security Breaches

Human error causes a lot of avoidable data breaches. Here we look at how you can protect yourself and your data.
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New year, new data? You need to audit your database regularly, and new year marks a great time to make that resolution.
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Tim Stevens
Dec 17, 2021, 9:30 AM

An Introduction to Data Processing Compliance

When you’re processing personal data it’s important to know the rules around what you can and can’t do.
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Tim Stevens
Dec 13, 2021, 9:30 AM

2021 Summary and What’s to Come

We look at what’s happened in the marketing and data world in 2021 and look at expected trends for 2022.
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Tim Stevens
Nov 23, 2021, 9:30 AM

Did You See Us at the B2B Marketing Expo?

Did you see us at the B2B Marketing Expo? Here’s an overview of what happened at the show and our verdict.
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Tim Stevens
Nov 10, 2021, 9:30 AM

Adventures of Data Dave! A Christmas Wish

Adventures of Data Dave! A Christmas Wish. Can our superhero save Christmas for marketing manager, Rob?
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Tim Stevens
Oct 27, 2021, 9:30 AM

Adventures of Data Dave! A Horror Story

Introducing the Adventures of Data Dave! Can our superhero manage to save the day this Halloween?
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Tim Stevens
Oct 19, 2021, 9:30 AM

i-4business vs Cognism - Comparison

Here we compare our offering against that of Cognism so you can make an informed choice.
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Tim Stevens
Oct 4, 2021, 9:30 AM

Join Us at the B2B Marketing Expo!

We’re exhibiting at the B2B Marketing Expo at ExCel London on 16th-17th November. Come and see us.
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Tim Stevens
Sep 29, 2021, 9:30 AM

Comparison: i-4business vs ZoomInfo

Here we look at competitor ZoomInfo. How they operate and how they compare to us.
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Tim Stevens
Sep 14, 2021, 9:30 AM

Comparison: i-4business vs Lusha

Here we look at Lusha, how they operate and how they compare to us. It’s important to know your data provider.
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Can data continue to flow freely between the EU and the UK? Here’s an update on the adequacy decisions.
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Tim Stevens
Jul 29, 2021, 9:30 AM

The Power of Content Syndication

Content syndication allows you to boost your content’s performance in a bid to increase traffic and new leads.
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Tim Stevens
Jun 30, 2021, 9:30 AM

What is Influencer Marketing?

What is influencer marketing, how could you use it for your business, and how will it affect your marketing plan?
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Tim Stevens
Jun 16, 2021, 9:30 AM

The Importance of Targeting & Segmenting Data

The importance of targeting and segmenting data to get the most out of all your future email marketing.
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Tim Stevens
May 28, 2021, 9:30 AM

i-4business Launch New Lead Generation Service

i-4business launch new lead generation service. Get more out of our high-quality data with warm leads delivered too.
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Tim Stevens
May 19, 2021, 9:30 AM

25-Year Anniversary & Thank You

It’s our 25th anniversary and to recognise this we want to thank all our customers and employees, past and present.
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Tim Stevens
Apr 30, 2021, 9:30 AM

Word of Mouth Marketing: Why It’s So Important

What is word of mouth marketing and why is it so important? Here we discuss it and how we used it to build i-4business.
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Tim Stevens
Apr 21, 2021, 9:30 AM

The Role of the Researcher: How We Own Our Data

Our data is only as good as our people. Discover how our different teams operate in order to produce our data. Get to…
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Tim Stevens
Mar 30, 2021, 9:51 AM

5 tips on how to stand out using video marketing

Here’s 5 innovative new ways you can use video in your marketing that you won’t have previously considered.
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Tim Stevens
Mar 19, 2021, 12:51 AM

Content vs Data: What’s Most Important?

What’s more important, content or data? Find out here along with more top tips on how to use both effectively.
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There’s been a big step forward towards implementation of the new ePrivacy Regulation (ePR), here is the latest.
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Tim Stevens
Feb 15, 2021, 9:51 AM

Transferring Data Across Borders Post-Brexit?

Can you still transfer personal data between the EU and the UK post-Brexit? Here’s all you need to know.
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Tim Stevens
Jan 28, 2021, 8:51 AM

Keeping Children Entertained During Lockdown

Struggling to keep the family entertained during the lockdown? Here’s some new things to try at home.
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Tim Stevens
Jan 13, 2021, 8:51 AM

Measuring Your True Email Marketing Performance

Here we look at measuring true email marketing performance by looking deeper into impact not just basic metrics.
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Tim Stevens
Dec 22, 2020, 8:51 AM

Marketing Lessons From 2020

Here we explore the fundamental shifts in marketing in 2020 and the lessons that you can take forward.
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Struggling to stay busy during the new restrictions? Here’s some new activities that you can try at home.
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Tim Stevens
Nov 18, 2020, 1:41 PM

It’s Time to Fill Your Events Lead Generation Gap

Physical events such as exhibitions and conferences have always played a key role in lead generation in the technology…
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Tim Stevens
Aug 13, 2020, 8:51 AM

Our Top 10 Tips for a Successful Marketing Campaign

Our top 10 tips for a successful marketing campaign. Applicable for any business to succeed in marketing.
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Tim Stevens
Jul 29, 2020, 8:51 AM

How to Improve Your Email Marketing Results

How to improve your email marketing results. Here are our top tips to boost all your future campaigns.
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Tim Stevens
Jul 13, 2020, 8:51 AM

The Ultimate Checklist for Buying a Database

We bring you our ultimate checklist for buying a database. Before you invest in data, make sure it meets this criteria.
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Tim Stevens
Jun 23, 2020, 8:51 AM

How Data Can Boost Your Post-Pandemic Recovery

Here we look at how data can boost your post-pandemic recovery and why it’s crucial to continue marketing at scale
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Tim Stevens
Jun 12, 2020, 8:51 AM

How ethical is your Data?

Data sharing must be aligned with your company’s ethics, business values and priorities, while everyone across an…
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Voice assistants such as Siri and Alexa have become commonplace parts of our daily lives, while Alexa for Business began…
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Tim Stevens
May 22, 2020, 8:51 AM

Common Mistakes of Email Data

Email is the most popular form of marketing. When purchasing data, email is always the number one item people look for,…
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Tim Stevens
May 15, 2020, 12:39 PM

The Global Expansion of Data Privacy Rules

EU privacy rules are the strictest in the world – now other countries are following suit. When the EU’s General Data…
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If you’re sending out regular marketing emails which seem to be well received and popular, but which don’t have a…
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Tim Stevens
May 13, 2020, 4:26 PM

GDPR 2 Years on: How will Brexit affect it?

In May 2018, the way businesses handle and process personal and sensitive data was overhauled with new Europe-wide…
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Tim Stevens
May 6, 2020, 8:51 AM

Preparing for life Post Lockdown

At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with…