Tuesday November 19, 2019 12:13pm by Tim Stevens
How can poor data affect campaign results? We’ve stressed elsewhere the importance of clean data. Here, we look at the negative impact poor data can have on the results of a marketing campaign.… Read More
Thursday November 7, 2019 3:14pm by i-4business
Data governance, competition, sales, privacy – there are significant challenges for B2B tech vendors. New concepts, gadgets, patents and ideas are shaping our future and B2B buyers have more info than… Read More
Thursday November 7, 2019 2:49pm by Tim Stevens
The annual ritual of writing Christmas cards is fast approaching, and you’ll no doubt be going through your real or digital address books to check your contact details are ‘clean’ and up-to-date. Who… Read More
Wednesday October 23, 2019 4:06pm by Tim Stevens
What is PECR? The current Privacy and Electronic Communications Regulation (PECR) covers marketing emails, texts and calls, while also relating to the use of online cookies for tracking information… Read More
Tuesday October 15, 2019 4:26pm by Tim Stevens
In May 2018, the way businesses handle and process personal and sensitive data was overhauled with new Europe-wide General Data Protection Regulation (GDPR) rules. And the continent now has the… Read More
Wednesday September 25, 2019 3:32pm by i-4business
Salespeople are motivated by money and closing the deal. Finance teams are motivated by overall financial health. The impact of ‘bad data’ is detrimental to both of these things. Every week, month… Read More
Monday September 9, 2019 9:34am by i-4business
It might seem a little premature to be shouting ‘Christmas’, however, if you want to conclude 2019 on a high, it (literally) pays to start preparing for the technology peak season now. The busiest B2B… Read More
Friday August 23, 2019 12:58pm by i-4business
Gartner recently released its list of top 100 tech vendors. The list reads like a who’s who of friends and family, so familiar are its featured companies. From Apple to IBM - tech vendors really do… Read More
Wednesday July 24, 2019 11:40pm by i-4business
Low click rates? Unopened emails? Executing successful marketing campaigns is a tricky business. You know you need to reach your target market, but who are they, where can you reach them and how?… Read More
Friday June 21, 2019 11:05am by i-4business
Every business needs a strong base of customers and to be continually speaking with and attracting more customers. That remains constant. How you successfully do this is anything but constant.… Read More
Friday May 24, 2019 11:35pm by i-4business
Sales data plays a fundamental role in every aspect of business. It steers decision making, helps you manage customer relationships and drives campaigns and productivity. One of the main functions… Read More
Thursday April 18, 2019 9:58am by i-4business
Whether you are a global corporation or an ambitious start-up, how you market your business domestically and overseas can see profits soar. Buying is no longer country-specific, so why should your… Read More
Monday April 1, 2019 3:18pm by i-4business
Why is data integration important? Integrating your data means turning it into something useful and productive. It makes the data work for you, in the way that you want. From a business, efficiency… Read More
Friday February 22, 2019 11:36am by i-4business
No Longer a Member State The deadline for the UK to leave the EU draws near. Many companies are rightfully concerned about the impact of Britain crashing out with no agreement in place and the… Read More
Wednesday February 20, 2019 9:34am by User Name
The Perfect ProspectSuccessful sales people thrive when connected with the right person and company. Carefully selected prospects, who have a need for your product or service, dramatically improves… Read More
Thursday December 20, 2018 11:57am by i-4business
Sales and marketing working together as one is by no means a new concept, but for many businesses this crucial collaboration is somewhat of a novelty. It sounds simple on paper, but in reality is… Read More
Wednesday October 17, 2018 12:56pm by i-4business
One of the main reasons GDPR was created was to encourage more companies to be transparent to their data subjects. And since its arrival in May this year, GDPR has vastly altered the way businesses… Read More
Wednesday February 7, 2018 4:46pm by i-4business
The GDPR comes into effect on 25th May 2018.It affects all businesses that hold personal data from a B2B or B2C perspective within the EU.Please see below a checklist of things to implement and… Read More
Wednesday October 26, 2016 11:56am by i-4business
310M daily twitter users1.3 billion twitter accounts44% of Twitters users have NOT sent a tweet6,000 Tweets per second500M Tweets per year! Twitter, LinkedIn and other social media platforms have been… Read More
Monday September 19, 2016 3:55pm by Barry Stevens
I’ve just returned from a holiday in Alaska. No, I’m not trying to brag – trust me, there is a valid point here re sales. You won’t be surprised that we encountered many references to sled dogs… Read More
Thursday September 8, 2016 10:21am by i-4business
This is the first in a series of competitor comparison analyses. Comparing i-4business with Data.com is similar to comparing two of the main database types: Compiled versus Crowdsourced:A Compiled… Read More
Tuesday August 30, 2016 10:59am by i-4business
RiskIQ are a security & risk technology organisation focused on external threat protection.They have been a client of i-4business since 2014 with access to data across all EMEA countries. We thought… Read More
Friday August 5, 2016 12:48pm by Barry Stevens
This song (by Simon & Garfunkel) came on the radio when I was driving to the office this morning. It reminded me how unusual it is today to receive a letter. As Paul Simon’s lyrics convey, a letter’s… Read More
Tuesday August 2, 2016 9:03am by i-4business
When you're ill you go to the doctors or the hospital. You seek advice from specialists in the health field. They then diagnose your condition or illness and prescribe medicine or plan, to make you… Read More
Monday July 25, 2016 2:45pm by Barry Stevens
I was reminded of this adage when listening to a radio interview this morning. It got me thinking about the claims we all make in our marketing and sales communications. When you think about it,… Read More