Peak Marketing Season Preparation Starts Here

Monday September 9, 2019 9:34am by i-4business

It might seem a little premature to be shouting ‘Christmas’, however, if you want to conclude 2019 on a high, it (literally) pays to start preparing for the technology peak season now. The busiest B2B revenue period is Q4, from October to December, with many tech vendors already seeing a spike in trade and revenues.

As everyone returns from their holidays and August shutdown concludes, there is no time to lose if you wish to seriously bolster revenues and take advantage of the prime tech selling period.

IT Buyers Looking for IT Vendors

Many businesses rely heavily on technology. It is reshaping how we work, whether (or not) businesses flourish and how industries evolve. Getting your teams ready and your strategy sharpened is a sound investment. As B2B tech buyers demand greater access to information, more trust and transparency; vendors seek to influence their decision and win more business. Vast numbers of IT buyers will be planning to make a purchase/purchases from a major IT vendor over the next four months. So, how can you get your marketing right and take full advantage of the imminent season?

  • Work on your marketing strategy

How can you achieve a sustainable competitive edge? How can you reach your target market and what will be the key marketing messages you spread that ensure you capitalise on the selling season?

  • Consider your niche audience
  • Working with the right target audience is more important than working with a big one. If your marketing efforts do not connect with those who see the value in your offering and have a need for your services, it has been a waste of time and money. Make sure you connect with the right people and convert your campaigns into revenue.

  • Use email marketing to reach out
  • Email marketing is still one of the best forms of outbound marketing. Tech buyers are in the mood to purchase so wet their appetites and ensure they buy from you. Think slick, relevant, tailored and personal.

  • Encourage customer reviews – they matter
  • 50% of tech buyers compared to just 27% of other buyers want to see evidence. We are talking about case studies, customers reviews, etc. Write to recent customers and ask what they thought. Capture the necessary evidence to demonstrate why buyers should be heading your way.

  • Focus on regular, quality content
  • It could be (successfully) argued that content marketing is the basis for all marketing. It is vital to invest in the ongoing conversation with your target market with shrewd, helpful, trustworthy communication. Your digital marketing is responsible for your reputation and (done well) can drive vast numbers of inbound leads and traffic.

  • Get organised
  • Everyone is frantically busy during peak season. Communicate your strategy to your teams and make sure everyone is focusing on the right things. Researching your target audience, their needs, buying personas and your multi-channel marketing strategy will produce an integrated approach that maximises on all revenue opportunities. However, this can be time-consuming and challenging…

    i-4business have been supported tech vendors with advanced business data for Europe, the Middle-East and Africa for more than 23 years. This is our core focus and area of expertise.

    We can help you:

    Target the right organisations with quality, relevant content

    Compliantly connect with key decision-makers

    Provide full sector/company/website/location/job roles/contact information

    In fact, our EMEA database is so accurate and comprehensive that you can define the criteria and tell us precisely who you would like to reach. Our exhaustive database is both cost-effective and efficient, connecting you smoothly and swiftly with your target audience. We guarantee complete coverage of enterprise accounts in EMEA, ensuring actionable, complete and fully up-to-date intelligence for your business. Such intelligence can be your competitive edge and fuel your sales and marketing activities.

    We offer a free trial and access to our specialist EMEA database so that you can evaluate our service for yourself. You can expect unrestricted access and a transparent view of our systems for a full two weeks.

    To book your free trial, please get in touch with one of the i-4business team.